Google's $1 TRILLION Business STRATEGY that made it Successful: Business Case Study（原声文稿）

Hi everybody, we all have experienced the magical effect of Google in our lives.

our lives that now it's hard to imagine a world without Google.

the most successful companies on the planet, with its stock price skyrocketing by 5000% and a market cap of 1 trillion dollars.

the first search engine in the market, nor was it the most profitable Google was bleeding money while it was just a small rivals like Goto.com that made $231 million in revenue when Google did not even have a concrete business Google become so successful?

What exactly was your business, what can we learn from this legendary company?

called PageRank and they had developed it as PhD students at Stanford.

the text that they contained and because of this, system by filling their pages with commonly searched keywords.

instead of giving you Honda.com as a search result, it would show you an adult site that just copy pasted the word Honda 50 times.

relevant websites that got linked to them in the form of backlinks.

superior than most of the algorithms in the market, they struggled to make money.

back then was that there was no money in search results.

homepage to place banner ads and generated millions of dollars in profits.

to make a million dollars by displaying the same banner ads as Yahoo.

because it degraded the customer experience.

Google was bleeding money and was wandering around without a Sergey started studying their rival go-to-dot-com.

have a great search algorithm, it made 68 million dollars in profit in 1999. Why?

engine called Intomy's engine and introduced a twist called the paid search.

game-changing pricing model called the cost per click pricing model.

model back in the day because it solved three major problems in the market.

spammers, companies like Honda were very keen on paying they could get the top spot and not the spammers.

And when they paid for the advertising, it automatically pushed down the spammers.

generated a ton of profits for the website.

impression, whereas in go-to, they only had to pay for the click.

front of the users, they needed to pay only when someone clicked on it.

uncertainty of wasted money into marketing was completely eliminated.

when they did, they identified two major problems with the model.

power and buy the keywords of other companies also.

keywords related to Vivo, so even if someone is content would pop up, and this was unfair to the small businesses.

due to the price domination of the large players.

improvements that turned Google into a trillion dollar company.

The question is, what exactly were these improvements?

that the ranking will not just be based on the auction bid, but also on the basis of the relevance of the ad with respect to the search.

cannot sabotage Honda's place and present itself on top.

using a variant of a unique auction model called the wikre auction model.

proposed by a noble laureate named William Wiccray and this is how it works out.

bids are 10 rupees, 20 rupees, 30 rupees and 10,000 rupees respectively.

And they are bidding for a keyword called XUV.

price model, Toyota will win the auction and it has to pay 10,000 rupees.

its assumption that the keyword XUV will be costly.

more than the second highest bidder, which in this case is Tata. So Toyota only has to pay 31 rupees.

the price quoted by Tata, that is the second highest bidder.

the 3rd highest bidder and so on and so forth.

the market, which in turn helps them optimize the future bids.

the ads based on the bids, but also on the basis of the quality of the content content always shows up on top, even if they've paid less money.

revolutionary search engine that was far superior than the rest of the competition.

money due to the second price auction method.

another bidder solely on the basis of money.

advertisements and eliminated the abusers and spammers.

auction-based search advertising product called the Google Adwords Select.

And from that year onwards, the revenue of the company started skyrocketing.

$1.5 billion in 2003, $3.2 billion in 2004, the company reached a valuation of $23 billion.

And the rest is history.

times of ruthless competition, when they had a predator like Microsoft and a giant so special about google that they were able to keep well-established companies and this is what brings me to another and that is their culture of innovation.

Did you guys know projects at google like gmail google suggest and even google none of them were officially allocated to any team designed by enthusiastic employees who just happen manager never asked them for.

The question is, how hard on something that the company is not even wonderful company practice called the 20% rule.

And have not been officially allocated by the company.

successful, it is enough to make up for the 1,000 failures.

today Gmail alone is being used by 1.8 billion users and it is set to generate a billion dollars in profits for the company.

practices, not just Sergey and Larry, but the entire learning and trying new things every single day.

deeper into the concepts of the case study.

emphasize on the culture of lifelong learning.

principle of inspiring India's young corporate executives prepare in every manner for the next big career jump in your life.

discussion forums with peers and programs that are designed in collaboration with leading industry experts.

from the top-recognized universities like triple IT Bangalore and even IIT Madras.

these, but also gives you a reliable outcome-oriented specialization. Data as a new all is probably the code of the century.

formidable products and services in the market.

will also help you understand data, draw inferences and effectively use the observations to help you bag your dream job.

case study and the study materials to help you dive deeper.

discouraged if there's already a big player in your market.

such that it will enable you to build an even better Spotify did, Myspace did not succeed, Facebook did, why?

did not make the mistakes made by the first moors.

use the Wiccray model to benefit the advertisers.

business because they use the cost per click model.

organization, if you want your company to achieve greatness, culture of learning and failing, such that you build you build a culture wherein ideation beyond work matter who we work with whether that is a freelancer sure that we push our limits to make sure that boundaries because we believe that greatness you learning, I have attached three study materials for you.

First is the talk about organization culture by a legend called Dan Koy. He is the author of the book called Culture Code.

help you understand Wickray's auction model.

the state of Mozilla, which is even to this day struggling to survive in spite of being one of the greatest companies of all time.

strike a balance between nobility and capitalism.

philosophical question that needs to be pondered over.

this question and do let me know what you think about it in the comments section.

free courses from the link in the description. That's all from my side for today guys.

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