How 7 Mumbai-based women Entrepreneurs made a 1600 Cr empire from 80Rs | Lijjat Papad Case Study(原声文稿)
the most incredible case studies that I have ever presented on this channel.
who had no background in business, no significant educational qualification were able to build a business empire worth 1600 crores which is spread across 69 branches and employs more than 42,000 people.
talking about is none other than Shri Mahilagra Udyog about this company is not the growth of the philosophies of this homegrown company somehow seems to extraordinary companies like Starbucks and Apple also.
The question is what is so special about this Papad company and how has it lasted seven women manage to build a business empire out of this question lies in the incredible history of the back to the late 1950s India, when India was a fairly alone education, even literacy was considered to be during those times, women's literacy was not even and write while 92% of women in India were illiterates.
capacity of the families was not enough to afford a decent standard of living.
of 7 amazing women from very ordinary background wouldn't need education and yet could produce a competitive product in the 80 rupees of capital that was given to them by a social worker.
They first quality and taste of the papad even other shops started buying their scaling, they had the opportunity to hire women at a dearth cheap cost because income for women which allowed them to work from home. But you know what?
meeting, they established the fact that the primary provide them with the livelihood to nurture their established the fact that money would only be used as of India and not be the sole purpose of their existence.
woman who joined their business and called them legit sisters rather than employees.
ownership wherein every employee owns a small part losses both are shared by every single person in the organization.
you would still own a part of the business.
collective ownership is one of the foundational principles company because you know what just like the sisters of company regardless of their position in the organization as a partner in the business rather than an employee serve coffee to the customers all the way up to the them are offered stock options of the company so this way employee in Starbucks could be a small owner of the sense of ownership which cultivates the culture contribute diligently towards the growth of the organization.
But the only difference between both these companies is that, while Starbucks ideated million dollar capital backing, the seven sisters 1959 without knowing what an MBA degree is.
Such was the business acumen of these incredible women.
production and would fit the lifestyle of the women who work for making, and this is what the supply chain looked like.
door is made the sisters would be bought by a bus facility provided by the company.
the veranda and then deliver the pappads the next day.
pappads they would collect their money and the door for the next cycle.
by the supervisors to check the quality of oil and most importantly the process of making papads.
papad makers to ensure that the papad is produced in a standardized manner. This happens at all the branches.
sisters and if not, the losses are borne by the branch members together.
sticking to the vision and vision statement of the company.
formalities and they have no real significance for us.
at the end of the day if your boss wants to kick same time, in case of colleges also, even your principal because some committee was visiting to give your college some stupid this is the reason why most of us do not understand statements.
But here's the thing guys, mission and vision every single organization, and when designed and followed organization sustain for a century.
And at the same time, down a million-dollar business.
A classic example of the got fired from Apple in 1984, Apple was a million-dollar company, the company stuck to its values and it was a 10 years they were almost about to go bankrupt.
Apple to fix things and get the company back on track. And you know what?
single manager was, what does Apple stand for? And what are the values that we believe in as a company?
started to deviate from their values, because of which they started making products with no sense of purpose.
identity and customer loyalty just faded away.
team is absolutely clear as to what exactly they were supposed to do.
world what Apple truly stood for and that is think-different.
exact same resources then went on to create history to become a legendary company that made products that changed the world forever.
And again, as soon as Steve Baba left, we all know what's happening with Apple.
This is the importance of mission and vision statements.
And here's the most mind-blowing fact of all.
time, Lijat Papad has ever deviated from its core values.
And even today, after expanding to 67 branches, progress for all.
think twice before firing thousands of employees and putting On the other side, we've got Lijat Papad wherein with every automation, they make sure that not a single woman is asked to 100% clear that their ultimate purpose of business is not to that they can give their family and children a better health of their frontline workers at stake just to maximize their profits.
sponsor the education of the children of their frontline religion or even the position in the organization.
can be given the opportunities that they truly deserve.
spite of being at the pinnacle of technological revolution keep doubting our capabilities and here we see a standing no educational qualification, no background in they were able to build a business empire that is now the country and that too during a time when women isn't an epitome of greatness, I don't know what order to help the YouTube algorithm.
And for more such business channel. Thank you so much for watching. I'll see you on Friday. Bye bye.